LG TVS will Soon something soon artificial intelligence The model built for advertisements to be closely aligned with personal beliefs and emotions of the audience.
The company plans to enter a partner’s AI Tech program to comment on psychological factors affecting a follower such as personality interests, identity signs and lifestyle. The goal is to show Lg WebOS users will emotionally affect them ads.
The upcoming advertising approach comes with a multi-year licensing agreement ZenapseThe selling salesman selling a self-advertising is a company that describes the AA-Service Marketing Platform, which can manage the AI with strong emotional intelligence. LG AD Solutions, LG advertising work, Tuesday, announced the partnership.
Technology LG Smart TVS ‘will be used on the commercials displayed on home screens, free ad support TV (fast) channels and elsewhere Streamtv internal. LG will also use Zenapse’s technology to « expand new software and market products. » LG did not show the term of a license agreement with Zenapse.
For ZenAPSE TVs (CTV) platform, zenvision, the feelings of the senses presented in TV, the screenplay, show or film scenario and plot, it is expected to comment on the types of senses watching on TV. Zenvision also analyzes the behavior of viewers, and grouping audience based on consumption samples. As part of the new partnership, Zenvision LG can use the data collected from the automatic content recognition program on LG TVs.
Zenvision LG TV will group Zenvision LG TV watchers « target achievements », « social connectors » or « emotional planners » or « emotional dealers » or « emotional engaging planners ». Zenapse Website Other potential market segments for ZenVision, including « digital adoption », « health seekers », « positive impact and environment » and « money issues » and « money issues ».
Companies who pay for advertising on LG TVs then target the zenvision-specific market segments based on Zenapse website, and « gives an emotional advertisement. »
Targeted ads show advertisers from demographic data or even more depending on the viewer’s viewer-based advertisers (display the viewer’s viewer-based ads). Demographic data provides the viewer of advertisers such as space, age, sex, sex, gender, ethnicity and income. Psychographic data is allowed to go deeper and targeting people based on psychological factors such as personal beliefs, values and relationships. As Salesforce explains« Psychographic segmentation is deepening to the psychographic segments of the psychographic segments, rather than trusting demographic information. »
« As those dealing with the content, the concept of ZenVision is deepening and our … segmentation is developing to constantly optimize the forecasts, » Zenvision website said.
Become emotional
The partnership with LG’s Zenapse is fighting for the emotions of television viewers. For example, Google tried to hit the hearts of parents with the so far Dear Sydney Ad 2024 Summer was published in the Olympic Games. I push twins, Google hit all the wrong tones After returning to parents and so much back, pulled the ad.
The partnership also comes as TV OS operators are looking for new roads To use intelligent TVs to enlarge your own advertising facilities and get people to use TVs to get things.
Smart TVs, including television viewers and searches on TV and searches on TV Increasing an obsession for advertisers. As the LG announced, CTVs are expected to be more than $ 40 billion in one of the fastest growing advertising segments in the United States, and in 2023 it is expected to be more than $ 24.6 billion. «
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