Mark Zuckerberg, Cristiano Ronaldo, Jennifer Aniston, and Prince Harry has the same thing: they are all his own own rings.
Finnish company, set up in 2013, is in the path of growing niche topics in technology for electricity. The requirements include the recent time, with the sale of double this year and close to the Million $ 500 million.
Oura just got out of Support Support in December leading by the company’s integrity with $ 5.2 billion. The capital injection is an important point, as Oura values in half of the two years ago.
The world tech market technology is set to expand By 14.6% At the end of the decades. Of that group, smart glasses and rings are those who see major growth.
This could be just the beginning of the popularity of the popularity of the popularity of the popularity of the popularity of the popularity of the popularity of the popularity while the company also plans to go « In addition to the CEO Tom Hale That.
« We’re seeing cultural rage here The king‘s The next leadership Podcast in the beginning of this year.
So, what makes OURSE valuable competitors with the world Apple clock?
Lee
Oura was founded at Finland by Petterri Lahtela, Markku Koskela, and Kari Kivela, who wants to find a way to gather the welfare Finger.
In 2015, the Young Startup launched a kickstarter process (such as Peloton and Allbirds did), raising Exceed $ 650,000 End and exceeded the target of six times. Next year, the Oura received the CES promotion reward that has helped establish it as an emerging technology company.
From the era of it at the beginning of its default, the overall health method has persuading many users amid the growth of health. In particular, the oura rings give you a understanding of their sleep, which hit the « sweet spot with a particular client, » Hale Seen, according to Have Financial time.
Oura’s app shows its users « its readiness score, »
«
Smartwatches from Apple or Garmin served daily interests or daily exercises but uncomfortable to wear all day. They may need to be charged frequently. On the other hand, the Oura ring fits with live accessory and a longer battery.
The latest version, OUA Ring, Which launches in OctoberThere is aim to be who is even length in its nature and feelings.
Do not let the size of the device deceive you to think they are cheap. They follow the application format for $ 6 per month, while rings of rings up to $ 350.
Put the ring on it
Health and life expectancy is hot theme – and the Oura is playing a long game in the tech market through the profession with these trends.
The celebrity has been on the oua ring, the special point of clouts clout that the overall device cloved in the past decade. CEO thinks that the device encourages their performance by their specific Energy level Throughout the day.
For now, the Oura is a leader in the technology. hale with confidence Write out Apple has entered into a worn ring market, making the Finnish company to argue with small opponents but planting.
However, the hale noted that people match with Orour rings to another, often watching watch The king.
Competition is sufficient: For example, Samsung, Samsung, Samsung, the largest subscription fees around the world. However, the hale is not attracted by competition; He argue that it Moreover Emphasize the values of this wearing technology.
At the same time, the Oura rings are looking for new ways to be indispensable: it has been used In marriage offers And indicate how American people have the leading pressure with Donald Trump Election.
Women are growing parts of the Oura, with those 25 years and 34 represents the third woman. Follow Trump’s victory, the hale that is concerned about the privacy information of medical information, guarantee the user that has been maintained personal information.
« Our business model is we serving you and our goal in serving you is to improve your health, » Hale told The king. « You think about some of their competition, maybe they are rarely incentive, in the benefit of your health. » We focus on it. «
This version of this story is initially published Furniture On December 20, 2024.
This story is originally presented Furniture
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