According to a report published today in InformationApple TV+, media broadcasting, created by the technological giant in 2019, sends an annual loss of $ 1 billion. While as expected Pauline Comcast, which began in 2020, in 2024 went with a loss of $ 2.5 billion to $ 372 million. This is still a load of red ink, but at least they lose money in the right direction.
So why Apple TV+ is still in hemage so much money, despite the fact that lives so popular and/or Marked the series as a « retreat », « Ted Laso », « Morning show » and « compression? » And why is the apple not scared of it?
In fact, this is a little secret, and it should be a sad commentary on the state of entertainment that the company can punch $ 1 billion in one calendar year and not be closed immediately. But Apple is not a media company. Like Amazon, they play different rules than the rest of the streaming industry. And although shareholders can be upset by one of the units of the company that regularly places the lousy numbers until it is noticeably dragging Apple’s whole business, there is no real incentive to do anything determined.
Apple TV slowly rise
Initially, Apple wanted Apple TV+ as an original content generator that would not have been licensed through other distributors. Considering how much time it takes to make enough films and serials that will be considered a value to subscribers, this approach has been condemned from the beginning. Apple TV+ eventually added ancient shows à La their competition while at the time Rights to « Fraggle Rock » and the franchise « peanuts » for the exclusive distribution of its classic animated names.
Apple TV+subscribers have started improving – however, their subscriber base is 45 million behind the nearest Paramount+7.5 million users. Netflix is still at the top of the pile of 301.6 million subscribers, and no one is likely to get into the amazing distance soon.
If you are wondering what the hit series can do, for example, « Serven » in terms of reading new subscribers, an independent research firm « Antenna » estimated that a show aimed at Ben Stilller added two million new users. This is a large amount for a separate series, but for Apple TV+ to drive Paramount+ and start stagnant this annual $ 1 billion loss, they will need several manufacturers like « exit » each year.
Is there anything on the horizon that suggests that Apple TV+ can increase these subscription numbers?
1 billion dollars – it’s not much money on the technology giant as Apple
Apple TV+ was aggressive in signing transactions with popular actors such as Riesa Wiserspoon, Jennifer Aniston and Natalie Portman, and they have a series Vin Giligian as a reality. There is more rose hips on the movie Joseph Kosinski’s « F1 » racing drama The lead role of Brad Pitt, Triller Beau Lee « The highest » with the participation of Denzel Washington, as well as Jonathan Goldstein and the adventures of John Francis Dale « Maya » with Ryan Reinold. The only downside to this approach is that some of these films will be released theatrical before the flow exclusively on Apple TV+.
At the same time, as long as Apple CEO Tim Cook does not solve the lost money that loses money, it will not be impossible, it is likely to adhere to its standard operating procedure, which is not to notice red ink, marking Amy, and Oscar wins its company, continuing to score (one major one -in -one. « Coda » became the first film released by the Strimeter who won the Academy Award for the best picture). Given that Apple has earned $ 391 billion for the last financial year that $ 1 billion is a bucket drop. As long as the company continues to finance the necessary (if dishonest) films from the masters, such as Martin Scarsez (whose shiny « Flower Moon killers » desperately require Apple participation to do so on the demanding conditions of the director), I don’t care. That’s wrong our Money.
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