By virtue of the EU Digital Market Act, Apple must allow developers to freely inform clients of alternative offers outside their App Store.
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The European Union fined Wednesday Apple and Goal Hundreds of millions of euros each for breaching the laws of digital competition in the blog.
The European Commission, which is the EU’s executive body, said it was fining Apple € 500 million ($ 571 million) and a goal 200 million euros ($ 228.4 million) for breaches from the Digital Market Act (DMA).
Officials said that Apple did not fulfill so-called « anti-mark » obligations under the DMA. According to the EU technology law, Apple must allow developers to freely inform clients of alternative offers outside their application store.
The EU ordered the technological giant to eliminate the technical and commercial restrictions on the management and to refrain from perpetuating their non -according to the future.
Apple said in a statement that he was planning to appeal the EU fine as he continued his discussions with the commission.
« Today’s ads are another example of the European Commission unfairly oriented to Apple in a series of bad decisions for the privacy and safety of our users, badly for products and force us to give our technology for free, » said Apple.
« We have spent hundreds of thousands of engineering hours and have made dozens of changes to comply with this law, none of which our users have requested. Despite countless meetings, the commission continues to move the goals at each step of the way, » the company added.
For the goal, the EU commission verified that the social network group illegally required users to consent to their data with the company or to pay a service without ads. This responded to the introduction of payment of payment subscription for Facebook and Instagram in November 2023.
Joel Kaplan, Director General of World Meta Affairs, said in a statement that the Commission « was trying to reduce North -American companies successfully while allowing Chinese and European companies to work under different standards. »
« It’s not just a fine; the commission forces us to change our business model effectively imposes a $ 1 billion rate on the finish line, while also demanding that we offer a lower service. And unjustly restricting personalized advertising, the European Commission also hurts European companies and economies, » said Kaplan.
The EU said that its finish fine took into account the measures that the technology giant fulfilled by its rules through a new version of its free personalized ad service that uses less personal data to show advertising.
« The commission is currently evaluating this new option and continues its financial dialogue, asking the company to provide evidence of the impact of this new ADS model in practice, » said regulators.
The EU sent a cessation and withdrawal order that ordered that you make changes to your less personalized ad option for the next 60 days or will face fines more, according to a source known to the matter, which requested anonymous to remain public.
The antitrust decision risks the potential retaliation of the President of the United States, Donald Trump, who has made no secret of his discontent with the EU regulatory application actions on the digital giants of America.
Earlier this month the Trump administration imposed The so -called « reciprocal » rates 20% in EU goods entering the United States after dropped the new rates In dozens of commercial members, including the EU, up to 10% for a limited period of time for commercial negotiations.
Reciprocal rates came after Trump emitted before doubt Threatening to impose tariffs in Europe to combat what it called « foreign extortion » of North -American technology companies through taxes, fines, practices and digital services policies.
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