Huawei’s house at the Mobile World Congress of Barcelona, 2025.
Arjun Kharpal | CNBC
Barcelona – Huawei is returning toes to the international market of smartphones, but analysts warn that the persistent effects of US sanctions can make it difficult for the Chinese company to compete with leaders. Apple and Samsung.
In recent months, Huawei has launched two key devices outside China. The first in December was the Mate X6, a foldable smartphone, followed by the fellow xtThe Huawei Trifold € 3,499 ($ 3,660).
Huawei sought to stand out from the multitude of smartphones similar to the Mobile World Congress (MWC) in Barcelona, the largest telecommunications fair in the world. The Chinese firm had a large position that showed his goods, including his companion XT.
These expensive devices and the presence of Huawei in a global technology program, emphasize the target approach of the technological giant, trying to maintain their brand image as an innovative company while selling smart phones in high ends.
« Huawei is still very cautious and conservative with what he thinks he can get outside China with his smartphone business, » a canalys analyst told CNBC.
« Bringing Mate XT and X6 abroad is no sign that does an international comeback with your smartphone business in the coming years. Both have an exceptionally price and, on the other hand, maintains the desired brand perception of being an avant -garde innovative with smartphones and selling even richer devices. »
The signaling shows the Huawei Mate X6 in the Huawei cabin at the Mobile World Congress of Barcelona, 2025.
Arjun Kharpal | CNBC
Huawei’s fall and comeback
International challenges
MWC used to be a show dominated by Huawei, of The sponsorship of the cords and badges that attendees carried, to announce the The most unpleasant product launches at the event.
Although Huawei has reduced some of the brightest aspects of his assistance, his booth is still very large as he shows other parts of his business, in particular his telecommunications teams that helped make it one of the largest technology companies in the world.
In the consumer space, Huawei has kept a little presence outside China with devices such as smart watches, but its smartphone business is still very limited. The firm uses 2025 MWC to show XT’s partner, the first of this type of device With a screen folding twice.
However, its success in China is likely to be replicated with the greatest challenge that Huawei’s lack of access to Google Android software, according to analysts.
« I do not think they can return to international markets without the complete Google services, » CNBC told Francisco Jeronimo, Vice President of Data and Analytics of the International Data Corporation.
A Huawei Technologies Mate smartphone will at Hong Kong on September 24, 2024.
LAm YIK | Bloomberg | Pictures of getty
« They have failed to grow the market share in international markets, » he said.
Google Android Operating System is run by 80% of smartphones in the world, according to counterpoint research. Outside of China, Android devices users trust Google Play Store, which is Google’s App Store, as well as the various applications of the Chrome browser in Gmail.
While Huawei has its Own Operating System called HarmonyIt still does not have the opportunity to offer Google applications, which most users trust.
« The extension of the smartphone business outside China will be a huge challenge, » said Bjørhovde de Canhays.
« Not only because Harmony barely has active users outside China, limiting its users’ comments and availability of applications, but also because it needs proper devices portfolio, operating equipment, marketing resources, etc.
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