With a few words, AI models are asked to create a story, a picture or even a short film. However, according to Weber Wong, these models are all « creative creativity by creatively to avoid creative creativity ». «
In other words, they are not built for real creative professionals. This is something that hopes to change with Wong FloraA new start where the founder and the General Manager.
Flora, this week was completed manifesto « The fact that AI creative means more to create a SLOP » and describe the Wong and the team to build a power tool that will make the future of creative work deep. » «
Manifest flora, Flora positions like something different from the existing AI tools, « there is no creative control » and « don’t have creative controls from the existing creative program » to control, but require non-time and time. «
Flora does not try to build better generative AI models. Wong defended that one of the main concepts of the beginning was « models are not creative means. » Thus, Flora offers a « infinite canvas » that connects existing models – is a visual interface that users can create text, pictures and video blocks.
« The model does not matter, technology does not matter, » Wong told me about « interface ».
For example, a user can start asking Flora to create a flower image, then asked for detailed information about the image, with each step and change to different images, with a step and changing customers with customers
Wong said Flora wanted to be useful for any and all artist and creativity, but the company first focuses on working with visual design agencies. In fact, iterates the product on the product with the opinions of a famous agency’s designers Pentagram.
The goal, Wong, a designer in the pentagram allows a designer to « 100x more creative work » and then tell us to create 100 changes later. He compared this to the evolution of the musical composition – Mozart « a musician to play music », a musical musician today, « he could get it from a new form with ABLETON, » he said.
Wong worked as an investor in both art and technology itself and in Menlo institutions, « I was not a return person. » He decided to be a kind of investment, as a result, joined the interactive telecommunications program of the University of New York, a master’s program was aimed at using technology to create art.
When Flora launches an alpha version in August, Wong decided to start with an art project Real-Time AI demonstrated our technology, « Wong has the opportunity to use a vibrant feed and web visitors from a GOPRO camera, to stylize the images after signing the flora waiting list.
Taking into account the background, Wong knows that artists and even elastic are artists and experts – in fact, Pentagram created some controversy Last year, Midjourney was used to create an illustration style for a project with the US government.
Wong said that the existing models are hugged by the « AI locals », « Interesting » on the AI », and as a result, they will feel like » AI haters « .
When I lift the concerns that AI models may have Training without considering According to copyright and intellectual property, Wong said that no AI model of Flora (because because other companies use the models of companies) did not develop any AI model.
Despite being passionate enough to prevent Flora to use a flood to open (« » Anti-AI Slop ‘, we will receive a hat that says « New Aesthetic and Creativity » instead Kodak’s brown chamber photography by making more casual and accessible.
Flora does not disclose financing details, but its supporters include A16Z games Speedrun, Menlo enterprises and long travel facilities, as well as Midjourney, stability and pica angels. The product is free with a limited number of projects and generated content, and then the professional price starts at $ 16 per month.
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