Discord announces mobile ad format to expand advertising capabilities


Discord Successful video guests announced their plans to expand ad format for mobile devices. This strategic movement notes the company’s first mobile advertising offer, the first and the first, protecting the discord for premium-oriented advertising practices, significantly expanding advertisers.

The initial pilot for mobile telephone guests will start in June 2025, provides an opportunity to show advertisers, effective announcements and emphasize the music content of the Discord player.

Reported other media This is the meaning of the negotiations to go to the community and therefore the company is looking for ways to improve the capital’s capital. At the beginning of this week, the game developers conference, Disagreement was declared Social SDK to improve connection with users.

« The expansion of our advertising platform is a natural evolution. This expansion is the most original, player-central advertising platform in Galaxy.

Jason Citron is the CEO of Disagreement.
Jason Citron is the CEO of Disagreement.

Only a year ago, Discord’s advertising work was first awarded an advertising format, the discovery of driving games with guests. Installation has expanded the advertiser’s audience outside the media and entertainment outside the gaming industry since then the gaming industry has since. This first push of mobile phone guests focuses on brand information goals, tempo-user experience, application and guests are delivered with a full screen format while protecting the dominated nature.

« We focused on being a broad and more community platform, » he said. « And what we have learned, people we really love, were enthusiastic and passionate, playing games and sending them with your friends before playing, it really resonates with people. »

Discord starts a new video ad format on your mobile phone.

Citron, « Thus, starting in the beginning of last year, we decided to raise this core level at a high level. As part of this, we thought about both his player and the industrial side. Thus, this was how to help us last year. »

Discord will also lead to a new ability to look for in GDC, so Debs have been able to manage mobile video guests for pre-release games or have been pre-missed seasonal updates, and then on the desktop and then on the social SDK.

« We started working last year and went very early with two games, and now we are ready to have a great party for this. »

Discord’s advertising platform now has features in the format of the awarded guests of the signature premium where two types of signature premiums.
● Video Guests: This formatting trailer focused on driving consciousness is ideal for new season ads, downloadable content (DLC) drops and other video content. Video guests oppose the mobile phone will help advertisers to reach the campaigns, open to new advertising opportunities such as mobile games and other.

Video guests on mobile phone.

● Play quests: These guests designed to drive gameplay require users to play or publish
Create an original connection between your favorite games, open the rewards. Since the date of its start in 2024, the guests are the most popular and recognizable game, media and fun franchise, including diablo, street fighters, maximum
Dune: Prophecy, Warcraft, Genshin influence, etc.

Discord said that Mihoyo uses guests to energize the audience around a large update, which presented a new character in the influence of Genshin, world and story events. They began to search for a game with a highly valuable award. The campaign attracted millions of participants and an increase of 80%
Game time during the week while running the task.

Max aims to alarm and create awareness, prophecy, prophecy for the long-awaited TV series and create a buzz from the premiere. MAX is partnered with a partnership with Mixest to search for a 2-minute 38-second harness that reaches 85% of the completion rate.

● Nexon Games first generation, information for the new MMO shooter and taken into account,
During season 2 launcher. Discord, created a video search for trailers and offered an exclusive game award. The campaign completed more than 1 million videos from more than 10% organically through players who share videos with friends.

Discord is available, including local integrations with PC, mobile and Xbox, wherever users are played and
Playstation.

Video in the mobile program is encouraged to contact companies interested in participating in guests
Disagreement to access the pilot capacity.



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