Santa lives in Rovaniemi, Finland. Some of his neighbors are not excited.


« Do you have cheese in them? » asked.

He saw more tourists in snow motorcycle dresses persistent in the cashier. Before they could contact their eyes, he left there.

« I was thinking: here we go again, » he said.

These were small impositions, but enough. If you are blond and, therefore, identifiable as probable originals from Rovaniemi, you can barely move through a supermarket during the tourist season, and it is Santa’s fault.

A simple idea of ​​marketing, interpreting a prized child fantasy, has made a small town on the shores of the Arctic Circle almost invisible to many people living there. And they are not just the needy tourists in the dairy hall or cracker. They are also the noisy Airbnbs, the crisis of the growing house, the bushes so busy that they cannot walk without hitting the people and the doors of the car sink in midnight.

And it all started when the Nazis arrived in the city.

At the beginning of World War II, Finland allied with the Nazis, who built a large base in Rovaniemi, a Lapland railway center. But in October 1944, the Nazis were losing and the Soviet Red Army marched on Eastern Europe. As a small memory for the Finnish and the Russians, the German retirement soldiers burned Rovaniemi on the floor.

This left a blank canvas. So after the war, Finland asked Alvar Aalto, the famous Finnish architect, to redesign the city. Aalto, known for his daring churches, concert halls and kitchen stools, came up with an idea: why not remedy the ruined city in the form of a reindeer head, with the peripheral roads that fired as Antlers, to pay tribute to the connection of the area with reindeer pasture?



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